I was offered $40,000 for 1 video
I received an overwhelming response to my last newsletter where I talked about social media hate and how to approach making your first video. This edition will help you take the plunge into the world of personal branding and create content that works.
There are only 3 things that matter when creating content: Knowing your audience. Adding value to that audience. Doing it consistently.
That's it! That's the secret of my 7-figure business 😃 The difference? It's taken me 4 years to realize these are the ONLY 3 things that matter.
It can be confusing out there — some say trending audio matters, hashtags matter, posting at a certain time matters. But at the core of it, what matters is how well you connect with your audience so that they share your content or buy your product because they trust you.
Realtors reach out to me to promote luxury real estate. I was once offered a 40% commission to shoot a YouTube video of a $4M property. That's $40,000 that I had to say no to.
You know why? Because that kind of content doesn't speak to my audience — new immigrants trying to make it big in a new country! The reason my audience connects with me is because I am relatable. I started like every other immigrant and worked my way up.
Selling a $4M home would skip 5 steps of my immigrant journey and make me completely un-relatable to my audience. That's how you need to think of your audience.
But honestly, you will figure out your audience and get better at providing value to them. The problem is, that most people quit too early. Consistency matters!
I have made 1,537 videos across platforms since our first on November 11, 2019. The first 52 got an average of 700 views, and most people came to know about us from our 53rd video that went viral.
Each video takes an average of 10 hours to script, shoot, and edit. So we did not get anywhere with our first 52 videos; that's 500+ hours of work with close to zero return.
Today, we have garnered over 40 million views across all 1,537 videos and built a 7-figure business.
If you do something long enough, you will figure it out; the trick is to keep at it.
— Nav